Williamsburg.

A bold store theme with wall titles and full-bleed product grids.

Williamsburg home with Welted in Brooklyn over a full screen photo of tan moc toe boots on a workshop bench, then the statement that Williamsburg makes one boot, the moc toe, with inline notes and a Shop all boots button
Williamsburg home with New on the bench, a photo of black moc toes laced on a stoop beside four product tiles, and Wedge or lug with the two sole tiles
Williamsburg home with Workshop picks, four product tiles beside oxblood boots under a diner table, and Worn in with a quote over a flash photo of a woman eating pizza on a stoop
Williamsburg home with Every pair, a full-bleed wall of twenty moc toe colourways on grey tiles, and the start of From the journal
Williamsburg shop with All boots, filter pills for wedge and lug soles with counts, sort links and a full-bleed grid of product tiles with name, price, sole and colour
Williamsburg page preview
Williamsburg about page with Made on Bedford Avenue over a photo of two shoemakers at the bench, the story in two short paragraphs and Four steps a pair
Williamsburg home with two journal cards over workshop photos and the rust footer with shop, company, legal and social links under a full width wordmark
Williamsburg contact page with Write to the bench, tiles for orders, resoles, press and phone, and a note form beside the workshop address, hours and reply time
Williamsburg sign in page with Welcome back, email and password fields and a Sign in button beside a close photo of a welt being stitched
Williamsburg help center with six topic tiles from Shipping to Sizing and fit, each with its description and three linked questions
Williamsburg journal post Why we make one boot with the description as a note, a full-bleed photo of a dark brown boot on the bench and the article below
Williamsburg journal with four posts as rows, the author, date, title and description on grey tiles beside each post photo

About Williamsburg. What it is and how it works.

Williamsburg is a bold store template for independent brands, built with Astro and Tailwind CSS: huge wall titles, full-bleed product grids and a cart drawer.

Pages

Static pages

  • Home
  • About
  • Contact
  • Cart
  • Checkout
  • Sign In
  • Sign Up
  • Error 404

Content collections

  • Shop and Departments
  • Products
  • Journal
  • Help Center
  • Legal Pages
What's included
  • Cart Drawer
  • Product Details Drawer
  • Product Gallery
  • Product Testimonials
  • Reviews Slider
  • Shop Filters and Sorting
  • Reusable Components
  • Content Collections
  • SEO Optimized
  • Style Guide
  • XML Sitemap
  • Tailwind Forms
  • Tailwind Typography
  • Lenis Smooth Scroll
  • Fully Responsive
  • TypeScript
  • Full Documentation
  • Lexseats MCP Ready
  • GitHub Access
  • AGENTS.md
  • SKILLS.md
  • Cursor rules
  • Lifetime access
  • Lifetime updates
  • Lifetime support
Details

Versions

  • Astro v7.4.1
  • Tailwind v4.3.3
  • Released 09.23
  • Redesign 10.26
  • Updated 11.26

Lighthouse

  • Performance 100
  • Accessibility 95
  • Best Practices 100
  • SEO 100

Tech stack

Inside Williamsburg. Pages, features and the stack.

See changelog

Williamsburg: the bold store theme for independent brands

Williamsburg is a store theme for independent brands that want their products to look loud. Huge black wall titles with inline notes, product grids that run edge to edge, and full screen photos with the copy laid on top. The demo is a Brooklyn workshop that makes one boot, the moc toe, in five styles and twenty colourways.

Why Williamsburg

  • Built for independent brands, small makers and direct-to-consumer stores
  • A shop with sole filters, sorting and department pages, all on full-bleed tile grids
  • Product pages with a gallery, sizes, a details drawer, a full screen testimonial and a reviews slider
  • A cart page and drawer, plus a checkout with delivery options
  • A journal, a help center that lists every question, and legal pages with a section list
  • Pages for about, contact, sign in, sign up and a 404
  • SEO-ready with Astro SEO and Sitemap

Modern color system

Williamsburg runs on semantic OKLCH color tokens: a warm off-white ground, near-black ink, four greys and one rust accent. Change them in one file and every tile, button and drawer follows.

What you get

  • Astro v7 + Tailwind CSS v4 setup
  • Content collections for products, journal, help center and legal pages
  • Reusable sections, a style guide under /system and an AI design skill for Cursor, Claude Code and Codex
  • Ongoing theme updates

One-time license: pay once, launch forever

Buy once. Use forever. Give your products the store they deserve.

More Ecommerce themes. Each one its own design.

Every Astro theme, for life. One payment, future releases included.

Need the full toolkit? Studio and Agency add the Sanity and EmDash versions, the Remotion templates, Morrisson and Lexseats MCP.

Full Access

Personal

1 seat
$99 /$198

One-time payment, plus applicable taxes.

Every Astro theme, for solo builders.

  • All 54 Astro themes
  • Commercial license
  • GitHub repository access
  • AGENTS, SKILLS and RULES
  • Use in unlimited projects
  • New theme drops
  • Ongoing updates
  • Email support
  • Astro
Buy for $99

Team

10 seats
$299 /$598

One-time payment, plus applicable taxes.

Every Astro theme, for the whole team.

  • All 54 Astro themes
  • Commercial license
  • GitHub repository access
  • AGENTS, SKILLS and RULES
  • Use in unlimited projects
  • New theme drops
  • Ongoing updates
  • Email support
  • Astro
Buy for $299

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Photo of Alberto Barredo

Thanks to Michael adapting Enlightr to Sanity CMS, I was able to create Madrid Landing Kit. I’m amazed by the simplicity and beauty of every Lexseats theme.

Alberto Barredo

Founder, Madrid Landing Kit

10,000+

freelancers, startups, and agencies

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